Business model

Creating sustainable value across the economic cycle

What we do

We create value through the short-term rental of equipment that is used for a wide variety of applications and the provision of services and solutions to a diverse customer base through a broad platform across the US, Canada and the UK. Our rental fleet ranges from small hand-held tools to the largest construction equipment.

We have a platform which enables our customers to rent what they want, when they want and where they want with ease.

Buy

We buy a broad range of equipment from leading manufacturers.

Rent

We rent it on a short-term basis to a broad range of customers.

Sell

We sell the older equipment in the second-hand market.

How we do it

Planning ahead, Careful balance sheet management, Adapting our fleet and cost position, and Taking advantage of opportunities

DIFFERENTIATING OUR FLEET AND SERVICE
- Broad fleet mix
- Evolution of Specialty businesses
- Broad range of customers and applications
- Scale to meet size and range of requirement
ENSURING OPERATIONAL EXCELLENCE
- Culture of health and safety
- Focused, service-driven approach
- Long-term partnerships with leading equipment suppliers
- Industry-leading application of technology
INVESTING
IN OUR PEOPLE
- Highly skilled team
- Devolved structure
- Maintaining significant staff continuity
- Strong focus on recruitment, training and incentive plans
MAXIMISING OUR RETURN ON INVESTMENT
- Effective fleet management
- Optimisation of utilisation rates and returns
- Flexibility in local pricing structures
- Focus on higher-return equipment