What we do
We create value through the short-term rental of equipment that is used for a wide variety of applications and the provision of services and solutions to a diverse customer base through a broad platform across the US, Canada and the UK. Our rental fleet ranges from small hand-held tools to the largest construction equipment.
We have a platform which enables our customers to rent what they want, when they want and where they want with ease.
PurchaseWe buy a broad range of equipment from leading manufacturers.
RentWe rent it on a short-term basis to a broad range of customers.
SellWe sell the old equipment in the second-hand market.
How we do it
- Planning ahead
- Careful balance sheet management
- Adapting our fleet and cost position
- Taking advantage of opportunities
Managing the cycle
- Differentiating the fleet
- Broad fleet mix
- Highly responsive (no job too small)
- Scale to meet size and range of requirement
- Ensuring operational excellence
- Optimal fleet age
- Nationwide networks in US and UK and a growing one in Canada
- Long-term partnerships with leading equipment manufacturers
- Focused, service-driven approach
- Strong customer relationships
- Industry-leading application of technology
- Investing in our people
- Highly skilled team
- Devolved structure
- Maintaining significant staff continuity
- Strong focus on recruitment, training and incentivisation
- Maximising our return on investment
- Effective management and monitoring of fleet investment
- Optimisation of utilisation rates and returns
- Flexibility in local pricing structures
- Focus on higher-return equipment
- Appropriate incentive plans consistent with improved returns
- Enabling our customers to rent what they want, when they want and where they want with ease
- Range of products and services
- General tools
- Air compressors and accessories
- Compaction and earth moving
- Climate control services
- Power and HVAC
- Pump solutions
- Remediation and restoration
- Flooring solutions
- Lighting and grip
- Brick and mortar
- Our people
- Technology to simplify
The provision of cost-effective rental solutions to a diverse customer base.
Developing long-term relationships with customers and suppliers.
Enhancing the communities in which we operate, through employment, opportunity and community involvement.
Generating sustainable returns for shareholders through the cycle.