Our second actionable component is to amplify our Specialty businesses which focus on products with comparatively low rental penetration in predominantly non-construction markets. These products are often a natural add-on to our General Tool products and services. We are always looking for new rental opportunities and to expand the number of our Specialty businesses which in North America include:
- Climate Control and Air Quality
- Industrial Tool
- Power and HVAC
- Flooring Solutions
- Pump Solutions
- Scaffold Services
- Lighting, Grip & Studio
- Ground Protection
- Shoring Solutions
In North America we will invest in fleet to enable existing location growth as well as continuing our greenfield openings and bolt-on acquisitions. We will scale the less developed business lines and identify and develop new white space opportunities.
Our Specialty businesses are true specialisms with in-house experts in each business line with in-depth product and application knowledge, who enable us to provide the very best level of service to our customers.
We are looking to grow our North American Specialty revenue to c. $2.4bn during the next three years to April 2024 through our ambitious plans to drive rental penetration and increase our market share across our businesses. We have a broad-based team identifying new rental product ideas for both existing and new businesses, and a culture that encourages ideas at all levels of the organisation building entrepreneurialism with scale.
In the UK we plan to make targeted fleet investment, accelerate Specialty growth through cross-selling and also identify and develop new opportunities. In the UK we are already seeing growth in cross referrals as a result of Project Unify to bring together all our UK businesses as Sunbelt UK