Ashtead

Our business model

Creating sustainable value

We create value through the short-term rental of equipment that is used for a wide variety of applications to a diverse customer base. Our rental fleet ranges from small hand-held tools to the largest construction equipment and is available through a network of stores in the US, Canada and the UK.

WHAT WE DO

We buy a broad range of equipment from leading manufacturers, we rent it on a short-term basis to a broad range of customers and then sell the old equipment in the second-hand market.

We have a platform which enables our customers to rent what they want, when they want and where they want with ease:

Availability. Reliability. Ease.

HOW WE DO IT

MANAGING THE CYCLE

  • Planning ahead
  • Careful balance sheet management
  • Adapting our fleet and cost position
  • Taking advantage of opportunities

 

DIFFERENTIATING OUR FLEET AND SERVICE

  • Broad fleet mix
  • Highly responsive (no job too small)
  • Scale to meet size and range of requirement

ENSURING OPERATIONAL EXCELLENCE

  • Optimal fleet age
  • Nationwide networks in US and UK
  • Long-term partnerships with leading equipment manufacturers
  • Focused, service-driven approach
  • Strong customer relationships
  • Industry-leading application of technology

INVESTING IN OUR PEOPLE

  • Highly skilled team
  • Devolved structure
  • Maintaining significant staff continuity
  • Strong focus on recruitment, training and incentivisation

MAXIMISING OUR RETURN ON INVESTMENT

  • Effective management and monitoring of fleet investment
  • Optimisation of utilisation rates and returns
  • Flexibility in local pricing structures
  • Focus on higher-return equipment
  • Appropriate incentive plans consistent with improved returns

 

Enabling our customers to rent what they want, when they want and where they want with ease

AVAILABILITY

Range of products and services

  • General tools
  • Air compressors and accessories
  • Compaction and earth moving
  • Climate control services
  • Power and HVAC
  • Pump solutions
  • Remediation and restoration

RELIABILITY

Network

  • Logistics
  • Bricks and mortar
  • Customers
  • Our people
  • Clusters

EASE

Technology to simplify

  • CommandCenter
  • Accelerate
  • MSP
  • VDOS

Value creation

  • RENTAL SOLUTIONSThe provision of cost-effective rental solutions to a diverse customer base.
  • LONG-TERM RELATIONSHIPSDeveloping long-term relationships with customers and suppliers.
  • ENHANCING COMMUNITIESEnhancing the communities in which we operate, through employment, opportunity and community involvement.
  • SUSTAINABLE RETURNSGenerating sustainable returns for shareholders through the cycle.

What we do is simple.  How we do it is not.

At its most basic, our model is simple - we purchase an asset, we rent it to customers and generate a revenue stream each year we own it (on average, seven years).  Then we sell it in the second hand market and receive a proportion of the original purchase price in disposal proceeds.  We incur costs in providing this service, principally employee, property and transportation costs and fleet depreciation.  However, this simple overview encompasses a significant number of moving parts and activities.  Our ability to excel in these areas enables us to generate strong margins and deliver long-term, sustainable shareholder value, whilst managing the risks inherent in our business.

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