Ashtead aims to be a leader in the global equipment rental business delivering strong returns for its investors through the exploitation of growth opportunities and by being world class at what we do. We aim to achieve these objectives by generating strong organic growth combined with growth through acquisition as well as delivering high levels of customer satisfaction.
We believe that the Group’s key strengths lie in its ability to manage and incentivise its staff to deliver strong returns on investment from a capital asset base comprising large numbers of individually modest value assets and in the computer systems it has developed to facilitate this. These skills were first applied successfully in the UK through A-Plant and then in the US where Sunbelt has now grown to be four times larger than A-Plant in a substantially larger market. In years to come, we believe that it may be appropriate for the Group to continue to broaden the product types and geographical markets in which it applies its key strengths.
